![]() Since the berry remains such an active part of Coke's recipe game, perhaps a refreshing can of that New Zealand-style Raspberry Coke isn't completely out of the question somewhere down the line. Don't fear the history - let the public form its own opinions.Ĭoca-Cola chose the flavor after finding out to its mild surprise how much the locals loved the drink. "When we launched Coca-Cola No Sugar a few months ago, when we were teasing the campaign that we had a new product coming, a lot of the response was saying 'Oh are you launching Coke Raspberry', so we realised it was something that Kiwis had an affinity with," Karen Thompson, head of communications for Coca-Cola Oceania, commented. "We realised that it was something iconic among New Zealanders so we said 'Well, why don't we?'."Ī drink so tasty that an entire country waxes nostalgic over it sounds interesting, doesn't it? Fortunately, Coca-Cola has kept Coke Raspberry's nostalgia factor in mind, and has been experimenting with a slightly fancier, California Raspberry-flavored spin on the theme as part of their Local Flavors product line since 2018 (via Today). So, you'd imagine they'd be down for a third round, right? Come on, Coke. However, their competitors at Pepsi reportedly analyzed the formula once, and figured out that the new version of Coke was way cheaper to make, and would have saved the Coca-Cola Company an estimated $50 million a year in ingredients. Incidentally, Coca-Cola has never really admitted why they loved this particular recipe so much that they were willing to bet on a losing horse twice. As such, the sales of Coke II slowly whittled down, and the drink was finally discontinued in 2002. ![]() The brand may have failed to attract hundreds of thousands of complaints like its "predecessor," but the public was still formally all out of interest for any and all new versions of their favorite drink, thank you very much. They test-marketed the drink on the relative down low, and in 1992, Coke II joined the official Coca-Cola roster. ![]() Coke II was, of course, just New Coke, only without all the marketing frenzy and, the company possibly hoped, the negative connotations. ![]()
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